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Research papers

Can social listening replace surveys?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Frank Buckler, Christiane Reimann
September 8, 2019
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Citation

Buckler and Reimann (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys-


Research papers

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar
Companies: Ipsos MRBI, Unilever
September 8, 2019
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Citation

Eren, Halacoglu, Ceran and Akpinar (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/brands-whispering-emotions


Research papers

Rapid impact

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Making a new product a market leader in one year through machine learning, psychology, and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
×

Citation

Hall, Banerji, Rayner, D'Angelo and Atkins (2019a, September 08). Rapid impact. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/rapid-impact


Research papers

Discovering new actionable insights with AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool that uses AI to mine past data and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019
×

Citation

Venkataraman and MIttal (2019a, September 08). Discovering new actionable insights with AI. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/discovering-new-actionable-insights-with-ai


Videos

Rapid impact

Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
×

Citation

Hall, Banerji, Rayner, D'Angelo and Atkins (2019a, September 08). Rapid impact. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/rapid-impact-10727


Videos

Can social listening replace surveys?

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christiane Reimann, Frank Buckler
September 8, 2019
×

Citation

Reimann and Buckler (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys--10702


Videos

Discovering new actionable insights with AI

Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool which uses AI to mine past data and pre-evaluate new creatives. The paper talks about how we can use AI...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019
×

Citation

Venkataraman and MIttal (2019a, September 08). Discovering new actionable insights with AI. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/discovering-new-actionable-insights-with-ai-10667


Videos

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu
Companies: Unilever, Ipsos MRBI
September 8, 2019
×

Citation

Eren and Halacoglu (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/brands-whispering-emotions-10665